International Review on Public and Nonprofit Marketing · 2017 · 101 citations · 92 references
BusinessMarketingMarketing ManagementBrand ManagementPlace-makingPlacemakingBrand ArchitectureBrand EquityBrand PositioningEnvironmental BrandingLocation MarketingSense Of PlaceBranded EnvironmentsPlace BrandingPlace CompetitivenessPlace PositioningPlace PromotionPlace-based MarketingSpace Branding
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