Environmental Branding

Environmental Branding is a form of spatial communication within exhibition design that integrates branded visual elements into the physical environment to create immersive, cohesive brand experiences that extend identity beyond traditional graphic or product placement.

170

Publications

13.6K

Citations

393

Authors

232

Institutions

Publications per year

2017–2026

Parents

Exhibition Design

Children

Brand Communication In SpaceBrand Place AttachmentBranded ArchitectureBranded EnvironmentsCorporate Interior BrandingExhibit Design StrategyImmersive Brand EnvironmentsInstallation BrandingMuseum BrandingNarrative Spatial Design

Publications

170

Reinventing Marketing to Manage the Environmental Imperative

Philip Kotler · Journal of Marketing · 2011 · 999 citations

Business, Marketing, Marketing Management +12

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

Jin‐Soo Lee, Li-Tzang Hsu, Heesup Han et al. · Journal of Sustainable Tourism · 2010 · 820 citations

Business, Hospitality Management, Marketing +15

Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage

Morgan P. Miles, Jeffrey G. Covin · Journal of Business Ethics · 2000 · 779 citations

Management, Marketing, Marketing Management +14

Beyond ecolabels: what green marketing can learn from conventional marketing

Emma Rex, Henrikke Baumann · Journal of Cleaner Production · 2006 · 613 citations · Full text

Business, Marketing, Marketing Management +11

Environmental marketing: A source of reputational, competitive, and financial advantage

A P Raghuvaran · Journal of Business Ethics · 2000 · 535 citations

Management, Marketing, Marketing Management +14

1–5 of 170

Authors

393

CC
Chung‐Shing Chan
Chinese University of Hong Kong, Hong Kong SAR China
8 publications · 231 citations
8
h-index
LM
Lawal M. Marafa
Chinese University of Hong Kong, Hong Kong SAR China
5 publications · 151 citations
5
h-index
TP
Tetyana Pimonenko
Sumy State University, Ukraine
3 publications · 72 citations
3
h-index
HL
Haiyan Lu
Harbin Institute of Technology, China
3 publications · 150 citations
3
h-index
PH
Patrick Hartmann
University of the Basque Country, Spain
3 publications · 385 citations
3
h-index

1–5 of 393

Institutions

232

1–8 of 232

Venues

Place Branding and Public Diplomacy
10 publications · 525 citations
10
h-index
Sustainability
8 publications · 263 citations
8
h-index
Journal of Cleaner Production
4 publications · 753 citations
4
h-index
Journal of Business Ethics
4 publications · 1.5K citations
4
h-index
Urban forestry & urban greening
4 publications · 136 citations
4
h-index

1–5