Concepedia

Museum Branding

Museum Branding is a strategic identity framework within cultural institution marketing that distinguishes a museum through the deliberate integration of its mission, values, visitor experience, and visual aesthetics to foster public recognition, trust, and differentiation within the museum sector.

78

Publications

5.2K

Citations

138

Authors

88

Institutions

Publications per year

2017–2026

23

Parents

Publications

78

Cultural tourism and business opportunities for museums and heritage sites

Ted Silberberg · Tourism Management · 1995 · 714 citations

, , +16

Hard‐branding the cultural city – from Prado to Prada

Graeme Evans · International Journal of Urban and Regional Research · 2003 · 655 citations

, , +12

Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Heritage/Cultural Visitor

Mark A. Bonn, Sacha Joseph‐Mathews, Mo Dai et al. · Journal of Travel Research · 2007 · 295 citations

, , +16

Experiential Cultural Tourism: Museums & the Marketing of the New Romanticism of Evoked Authenticity

Richard Prentice · International Journal of Museum Management and Curatorship · 2001 · 199 citations

, , +16

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck, Cara Peters, George M. Zinkhan · Journal of Retailing · 2008 · 194 citations

, , +16

1–5 of 78

Authors

138

  1. FM
    Fiona McLean

    University of Stirling, United Kingdom

    4 publications · 156 citations

    4

    h-index

  2. MP
    Mathilde Pulh

    Université de Bourgogne, France

    3 publications · 118 citations

    3

    h-index

  3. RM
    Rémi Mencarelli

    Université Savoie Mont Blanc, France

    3 publications · 118 citations

    3

    h-index

  4. DC
    Damien Chaney

    REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé, France

    3 publications · 118 citations

    3

    h-index

  5. RR
    Ruth Rentschler

    Deakin University, Australia

    3 publications · 102 citations

    3

    h-index

1–5 of 138

Institutions

88

  1. University of Stirling

    Stirling, United Kingdom

    4 h-index

    4 publications

    156 citations

  2. Université Savoie Mont Blanc

    Chambéry, France

    3 h-index

    3 publications

    118 citations

  3. University of the Basque Country

    Leioa, Spain

    3 h-index

    5 publications

    251 citations

  4. Université de Bourgogne

    Dijon, France

    3 h-index

    3 publications

    118 citations

  5. Deakin University

    Burwood, Australia

    3 h-index

    5 publications

    230 citations

  6. Universidad de Valladolid

    Valladolid, Spain

    2 h-index

    5 publications

    411 citations

  7. Emory University

    Atlanta, United States

    2 h-index

    5 publications

    292 citations

  8. REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé

    Reims, France

    2 h-index

    2 publications

    77 citations

1–8 of 88

Venues

  1. Museum Management and Curatorship

    8 publications · 442 citations

    8

    h-index

  2. Tourism Management

    4 publications · 945 citations

    4

    h-index

  3. 4

    h-index

  4. Curator The Museum Journal

    2 publications · 35 citations

    2

    h-index

  5. Arts Marketing An International Journal

    AM · 2 publications · 34 citations

    2

    h-index

1–5