Mathilde Pulh

Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology

Rémi Mencarelli, Mathilde Pulh · Qualitative Market Research An International Journal · 2012 · 52 citations

Humanities, Cultural Studies, Culture +13

Museums, consumers, and on‐site experiences

Rémi Mencarelli, Séverine Marteaux, Mathilde Pulh · Marketing Intelligence & Planning · 2010 · 47 citations

Humanities, Marketing, Marketing Management +8

Consumers’ brand heritage experience: between acceptance and resistance

Rémi Mencarelli, Damien Chaney, Mathilde Pulh · Journal of Marketing Management · 2019 · 45 citations · Full text

Business, Marketing, Marketing Management +17

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Damien Chaney, Mathilde Pulh, Rémi Mencarelli · Journal of Business Research · 2017 · 41 citations · Full text

Humanities, Marketing, Marketing Management +13

The consequences of the heritage experience in brand museums on the consumer–brand relationship

Mathilde Pulh, Rémi Mencarelli, Damien Chaney · European Journal of Marketing · 2019 · 32 citations · Full text

Business, Marketing, Brand Management +13