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When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Cultural HeritageEducationArts ManagementMuseum StudiesVisual ArtsCultural Heritage ManagementHeritage ConservationHeritage MarketingHeritage Redefinition ToolMuseologyArt HistoryMaterial CultureArts MarketsVisual CultureArts Inspire BusinessesMuseum ConservationArts MarketingCultureArts