Concepedia

Séverine Marteaux

SM

Statistics

Publications

2

Citations

60

H-Index

2

Active since

2008

Affiliations

Groupe de Recherche en Droit, Économie, Gestion(Current)

Séverine Marteaux is an author at Groupe de Recherche en Droit, Économie, Gestion specializing in museum studies, museum marketing, and humanities.

Publications per year

2008–2010

2

Publications

2

Museums, consumers, and on‐site experiences

Rémi Mencarelli, Séverine Marteaux, Mathilde Pulh · Marketing Intelligence & Planning · 2010 · 47 citations

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Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

Mathilde Pulh, Séverine Marteaux, Rémi Mencarelli · HAL (Le Centre pour la Communication Scientifique Directe) · 2008 · 13 citations

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