Concepedia
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Publications
1
Citations
535
H-Index
Active since
2000
A P Raghuvaran is an author specializing in corporate sustainability, strategic marketing, and environmental strategic choice.
Publications per year
2000–2000
Environmental marketing: A source of reputational, competitive, and financial advantage
A P Raghuvaran · Journal of Business Ethics · 2000 · 535 citations
Management, Marketing, Marketing Management +14
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