Branded Environments

Branded Environments is a strategic spatial construct in environmental branding that integrates immersive physical, sensory, and symbolic elements to materialize a brand’s identity within a lived or experiential space.

100

Publications

6.7K

Citations

158

Authors

120

Institutions

Publications per year

2017–2026

28

Authors

158

  1. MK
    Mihalis Kavaratzis

    University of Leicester, United Kingdom

    3 publications · 67 citations

    3

    h-index

  2. MS
    Melodena Stephens Balakrishnan

    University of Wollongong in Dubai, United Arab Emirates

    2 publications · 108 citations

    2

    h-index

  3. CO
    Can‐Seng Ooi

    Copenhagen Business School, Denmark

    2 publications · 86 citations

    2

    h-index

  4. SZ
    Sebastian Zenker

    Erasmus University Rotterdam, Netherlands

    2 publications · 140 citations

    2

    h-index

  5. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    2 publications · 345 citations

    2

    h-index

1–5 of 158

Venues

  1. Place Branding and Public Diplomacy

    35 publications · 1.8K citations

    22

    h-index

  2. Cities

    5 publications · 178 citations

    5

    h-index

  3. Place Branding

    4 publications · 640 citations

    4

    h-index

  4. 3

    h-index

  5. SSRN Electronic Journal

    Repository · 2 publications · 30 citations

    2

    h-index

1–5