Concepedia

Renaud Vuignier

RV

Statistics

Publications

4

Citations

178

H-Index

4

Active since

2016

Affiliations

University of Lausanne(Current)

Renaud Vuignier is an author at University of Lausanne specializing in place branding, marketing, and location marketing.

Publications per year

2016–2019

4

Publications

4

Place branding & place marketing 1976–2016: A multidisciplinary literature review

Renaud Vuignier · International Review on Public and Nonprofit Marketing · 2017 · 101 citations

Business, Marketing, Marketing Management +16

Place marketing and place branding: A systematic (and tentatively exhaustive) literature review

Renaud Vuignier · HAL (Le Centre pour la Communication Scientifique Directe) · 2016 · 37 citations · Full text

Business, Marketing, Marketing Management +11

Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion

Cecilia Pasquinelli, Renaud Vuignier · European Planning Studies · 2019 · 27 citations

Planning, Marketing, Regional Planning +17

The less transparent, the more attractive? A critical perspective on transparency and place branding

Vincent Mabillard, Renaud Vuignier · Place Branding and Public Diplomacy · 2017 · 13 citations · Full text

Business, Marketing, Marketing Management +10

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