Is taste the key driver for consumer preference? A conjoint analysis study

Functional foods: Consumer willingness to compromise on taste for health?

Wim Verbeke · Food Quality and Preference · 2005 · 639 citations

Agriculture, Food Science, Nutrition +13

EFFECTS OF DISCONFIRMED CONSUMER EXPECTATIONS ON FOOD ACCEPTABILITY

Armand V. Cardello, F. M. Sawyer · Journal of Sensory Studies · 1992 · 350 citations

Agriculture, Food Science, Marketing +13

The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

Simone Mueller Loose, Gergely Szolnoki · Food Quality and Preference · 2010 · 314 citations

Business, Marketing, Marketing Management +16

Food quality: Relativity, context and consumer expectations

Armand V. Cardello · Food Quality and Preference · 1995 · 287 citations

Agriculture, Food Science, Nutrition +11

Measuring consumer's willingness to pay for organic and Fair Trade products

Tagbata Didier, Lucie Sirieix · International Journal of Consumer Studies · 2008 · 286 citations

Social Sciences, Economics, Marketing +15