Preference Drivers Analysis
Preference Drivers Analysis is a statistical modeling approach that identifies and quantifies the relative influence of specific product attributes or sensory characteristics on overall consumer preference, distinguishing it from generic market research methods by focusing on attribute-level determinants of preference heterogeneity.
49
Publications
1.9K
Citations
196
Authors
100
Institutions
Publications per year
2017–2026
17
Parents
49
Colour and product choice: a study of gender roles
Debby Funk, Nelson Oly Ndubisi · Management Research News · 2006 · 98 citations
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Tilburg University
Tilburg, The Netherlands
2 h-index
2 publications
160 citations
North Carolina State University
Raleigh, United States
2 h-index
6 publications
123 citations

Hanyang University
Seoul, South Korea
2 h-index
3 publications
136 citations
The Ohio State University
Columbus, United States
2 h-index
2 publications
40 citations
Instituto de Agroquímica y Tecnología de Alimentos
Paterna, Spain
2 h-index
4 publications
362 citations
Universidad de la República de Uruguay
Montevideo, Uruguay
2 h-index
5 publications
866 citations

Universidade Estadual de Campinas (UNICAMP)
Campinas, Brazil
2 h-index
7 publications
394 citations

University of Waikato
Hamilton, New Zealand
2 h-index
2 publications
160 citations
1–8 of 100
5 publications · 213 citations
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3 publications · 317 citations
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JFS · 2 publications · 56 citations
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2 publications · 46 citations
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2 publications · 94 citations
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