Assessing consumer expectations about pizza: A study on celiac and non-celiac individuals using the word association technique

Perception of traditional food products in six European regions using free word association

Luís Guerrero, Anna Claret, Wim Verbeke et al. · Food Quality and Preference · 2009 · 483 citations

Agriculture, Food Science, Nutrition +6

Projective techniques in consumer research

Suné Donoghue · Journal of Family Ecology and Consumer Sciences / Tydskrif vir Gesinsekologie en Verbruikerswetenskappe · 2010 · 354 citations · Full text

Business, Marketing, Psychology +7

Triangulation between case study and survey methods in management accounting research: An assessment of validity implications

Sven Modell · Management Accounting Research · 2005 · 345 citations

Business, Accountancy, Accounting +14

Understanding consumers’ perception of conventional and functional yogurts using word association and hard laddering

Gastón Ares, Ana Giménez, Adriana Gámbaro · Food Quality and Preference · 2008 · 216 citations

Agriculture, Food Science, Marketing +2

Understanding consumers' perception of lamb meat using free word association

Juliana Cunha de Andrade, Louise de Aguiar Sobral, Gastón Ares et al. · Meat Science · 2016 · 170 citations

Agriculture, Food Science, Psychology +13