Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity - Concepedia

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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity

10

Citations

21

References

2016

Year

Mario Farsky, Oliver Schnittka, Henrik Sattler, Björn Höfer, Carina Lorth

Marketing Letters

MarketingEmpirical ComparisonChoice ModelBehavioral Decision MakingManagementBusinessConsumer ResearchConsumer BehaviorDirect Attribute RatingDecision ScienceDecision TheoryConsumer AttitudePredictive ValidityConsumer Choice

References

	Year	Citations

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