Discrete Choice Experiments Are Not Conjoint Analysis

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Law, Comparative Law, Comparative Jurisprudence +2

Mixed MNL models for discrete response

Daniel McFadden, Kenneth Train · Journal of Applied Econometrics · 2000 · 4.1K citations

Social Sciences, Economics, Decision Theory +12