Utility Theory is a normative framework within decision science that formalizes the measurement of preferential choice by assigning scalar values to outcomes, thereby enabling rational decisions under uncertainty through maximization of expected utility.
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1M
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2017–2026
1.5K
Publications
9.3K
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
The Framing of Decisions and the Psychology of Choice
Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations
A BEHAVIORAL MODEL OF RATIONAL CHOICE
Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations
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University of California, Berkeley
Berkeley, United States
62 h-index
179 publications
63.4K citations
University of Chicago
Chicago, United States
61 h-index
152 publications
32.8K citations
Duke University
Durham, United States
61 h-index
181 publications
21.7K citations
Stanford University
Stanford, United States
60 h-index
186 publications
62.3K citations
Massachusetts Institute of Technology
Cambridge, United States
53 h-index
138 publications
18.6K citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
53 h-index
226 publications
15.9K citations
New York University
New York, United States
50 h-index
136 publications
13.3K citations
Carnegie Mellon University
Pittsburgh, United States
47 h-index
160 publications
19.8K citations
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- Econometrica
314 publications · 129K citations
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- Management Science
245 publications · 34.8K citations
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- American Economic Review
138 publications · 32.3K citations
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- Journal of Economic Theory
JET · 204 publications · 15.4K citations
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- The Review of Economic Studies
106 publications · 24K citations
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