Concepedia

Publication | Closed Access

Observations: Understanding the World of International Luxury Brands: The “Dream Formula”

DOI

331

Citations

7

References

1995

Year

Bernard Dubois, Claire Paternault
Journal of Advertising Research

Abstract

(1995). Observations: Understanding the World of International Luxury Brands: The “Dream Formula”. Journal of Advertising Research: Vol. 35, Special Issue: Research Input Into the Creative Process, pp. 69-76.

References

YearCitations

Page 1