Joint optimization of ordering and promotional strategies for retailers: Rebates vs. EDLP

Supply Chain Coordination Under Channel Rebates with Sales Effort Effects

Terry A. Taylor · Management Science · 2002 · 870 citations

Supply Chain Optimization, Behavioral Decision Making, Supply Network +23

Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP

David Bell, James M. Lattin · Marketing Science · 1998 · 579 citations

Consumer Uncertainty, Consumer Research, Store Price Format +16

EDLP, Hi-Lo, and Margin Arithmetic

Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 328 citations

Mathematical Programming, Consumer Uncertainty, Geometry +21

Supermarket Competition: The Case of Every Day Low Pricing

Rajiv Lal, Ram C. Rao · Marketing Science · 1997 · 305 citations

Supermarket Competition, Economics, Retailing Issues +13

An Empirical Analysis of Determinants of Retailer Pricing Strategy

Venkatesh Shankar, Ruth N. Bolton · Marketing Science · 2004 · 241 citations

Buying Behavior, Brand Factors, Price Formation +11