Effective Brand Community Management: Lessons from Customer Enthusiasts

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Albert M. Muñiz, Thomas C. O’Guinn · Journal of Consumer Research · 2001 · 3.9K citations

Business, Marketing, Sociology +13

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Management, Organization Studies, Organizational Behavior +17

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia, Andreas Herrmann · Journal of Marketing · 2005 · 2.4K citations

Business, Marketing, Marketing Management +17

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Daan van Knippenberg, Michaéla C. Schippers · Annual Review of Psychology · 2006 · 2.2K citations · Full text

Management, Organization Studies, Organizational Behavior +12

Antecedents and purchase consequences of customer participation in small group brand communities

Richard P. Bagozzi, Utpal M. Dholakia · International Journal of Research in Marketing · 2006 · 1.3K citations

Business, Marketing, Marketing Management +16