Concepedia

Community Management

Community Management is a strategic communication practice within social media marketing that involves the systematic engagement, moderation, and cultivation of online user interactions to foster brand loyalty and stakeholder relationships in digital communities.

548

Publications

42K

Citations

1.1K

Authors

563

Institutions

Publications per year

2017–2026

129

Parents

Children

Publications

548

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

, , +16

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing · 2009 · 2.4K citations

, , +16

The top five reasons for lurking: improving community experiences for everyone

Jenny Preece, Blair Nonnecke, Dorine Andrews · Computers in Human Behavior · 2003 · 1K citations

, , +5

Virtual Community Attraction: Why People Hang Out Online

Catherine M. Ridings, David Gefen · Journal of Computer-Mediated Communication · 2006 · 915 citations

, , +14

Communities of practice and organizational performance

Eric Lesser, John Storck · IBM Systems Journal · 2001 · 888 citations

, , +11

1–5 of 548

Authors

1.1K

  1. MK
    Mitsuru Kodama

    Nihon University, Japan

    10 publications · 224 citations

    10

    h-index

  2. CW
    Caroline Wiertz

    City, University of London, United Kingdom

    5 publications · 959 citations

    5

    h-index

  3. LH
    Li‐Chun Hsu

    National Dong Hwa University, Taiwan

    5 publications · 161 citations

    5

    h-index

  4. UM
    Utpal M. Dholakia

    Rice University, United States

    5 publications · 512 citations

    5

    h-index

  5. SR
    Sam Ransbotham

    Boston College, United States

    4 publications · 593 citations

    4

    h-index

1–5 of 1.1K

Institutions

563

  1. IBM (United States)

    Armonk, United States

    10 h-index

    21 publications

    1.3K citations

  2. Universität Innsbruck

    Innsbruck, Austria

    8 h-index

    15 publications

    1.2K citations

  3. University of Michigan

    Ann Arbor, United States

    7 h-index

    12 publications

    1.2K citations

  4. University of St.Gallen

    Saint Gallen, Switzerland

    6 h-index

    11 publications

    438 citations

  5. University of Georgia

    Athens, United States

    6 h-index

    15 publications

    507 citations

  6. Rice University

    Houston, United States

    6 h-index

    10 publications

    985 citations

  7. Michigan State University

    East Lansing, United States

    5 h-index

    5 publications

    920 citations

  8. University of Washington

    Seattle, United States

    5 h-index

    9 publications

    363 citations

1–8 of 563

Venues

  1. Journal of the Association for Information Systems

    JAIS · 10 publications · 281 citations

    10

    h-index

  2. SSRN Electronic Journal

    Repository · 10 publications · 216 citations

    10

    h-index

  3. International Journal of Electronic Commerce

    IJEC · 8 publications · 1.6K citations

    8

    h-index

  4. Internet Research

    7 publications · 480 citations

    7

    h-index

  5. Journal of Marketing Management

    MM · 7 publications · 829 citations

    7

    h-index

1–5