Understanding Consumer Perception of Brand Personality

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

Business, Marketing, Marketing Management +14

The development of markers for the Big-Five factor structure.

Lewis R. Goldberg · Psychological Assessment · 1992 · 5.2K citations

Social Sciences, Educational Measurement, Psychology +12

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

Business, Marketing, Psychology +17

‘Building Strong Brands’

Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations