Concepedia

Achieving relationship marketing effectiveness in business-to-business exchanges

Robert W. Palmatier, Lisa K. Scheer, Kenneth R. Evans, Todd J. Arnold

Journal of the Academy of Marketing Science · 2007 · 224 citations · 51 references

Concepts

BusinessMarketingMarketing ManagementBusiness-to-business MarketingMarketing StrategyRelationship MarketingBusiness-to-business CommunicationRelationship CommitmentRelationship ManagementRelationship QualityBusiness-to-business ModelBusiness-to-business RelationshipsBusiness-to-business SellingRelationship Marketing PlanningRelationship Marketing Strategy

References

51

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10