Concepedia

Publication | Closed Access

Brand Equity, Consumer Learning and Choice

DOI

123

Citations

49

References

1999

Year

Tülin Erdem, Joffre Swait́, Susan M. Broniarczyk, Dipankar Chakravarti, Jean-Noël Kapferer, Michael P. Keane, John Roberts, Jan-Benedict E.M. Steenkamp, Florian Zettelmeyer
Marketing Letters

References

YearCitations

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