Statistics
Publications
1
Citations
125
H-Index
1
Active since
1999
Affiliations
University of Colorado Boulder(Current)
Jean-Noël Kapferer is an author at University of Colorado Boulder specializing in consumer decision-making, brand associations, and brand management.
Publications per year
1999–1999
1
1
Brand Equity, Consumer Learning and Choice
Tülin Erdem, Joffre Swait́, Susan M. Broniarczyk et al. · Marketing Letters · 1999 · 125 citations
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