Modeling partial customer churn: On the value of first product-category purchase sequences - Concepedia

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Modeling partial customer churn: On the value of first product-category purchase sequences

91

Citations

44

References

2012

Year

Vera Miguéis, Dirk Van den Poel, Ana S. Camanho, João Falcão e Cunha

Expert Systems with Applications

Marketing AnalyticsCustomer SatisfactionBuying BehaviorCustomer ProfilingPartial Customer ChurnStatisticsManagementBusinessConsumer ResearchBusiness AnalyticsMarketingMarket SegmentationQuantitative Management

References

	Year	Citations

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