Concepedia

Sequential Purchase Modeling

Sequential Purchase Modeling is a predictive analytics framework that identifies and leverages temporal dependencies in customer transaction sequences to model the likelihood of subsequent product acquisitions within the cross-selling context.

35

Publications

3.1K

Citations

80

Authors

46

Institutions

Publications per year

2017–2026

7

Parents

Publications

35

Counting Your Customers: Who-Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison, Richard Colombo · Management Science · 1987 · 649 citations

, , +16

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Catarina Sismeiro, Randolph E. Bucklin · Journal of Marketing Research · 2004 · 289 citations

, , +17

Early Prediction of Market Success for New Grocery Products

Louis A. Fourt, Joseph W. Woodlock · Journal of Marketing · 1960 · 288 citations

, , +17

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox · Journal of Marketing Research · 2005 · 248 citations

, , +15

Sales through Sequential Distribution Channels: An Application to Movies and Videos

Donald R. Lehmann, Charles B. Weinberg · Journal of Marketing · 2000 · 214 citations

, , +13

1–5 of 35

Authors

80

  1. DV
    Dirk Van den Poel

    Ghent University, Belgium

    4 publications · 205 citations

    4

    h-index

  2. DG
    Donald G. Morrison

    Columbia University, United States

    3 publications · 705 citations

    3

    h-index

  3. JF
    João Falcão e Cunha

    Universidade do Porto, Portugal

    2 publications · 117 citations

    2

    h-index

  4. AS
    Ana S. Camanho

    Universidade do Porto, Portugal

    2 publications · 117 citations

    2

    h-index

  5. VM
    Vera Miguéis

    Universidade do Porto, Portugal

    2 publications · 117 citations

    2

    h-index

1–5 of 80

Institutions

46

  1. University of California, Los Angeles

    Los Angeles, United States

    4 h-index

    5 publications

    590 citations

  2. Columbia University

    New York, United States

    3 h-index

    3 publications

    898 citations

  3. Ghent University

    Ghent, Belgium

    3 h-index

    4 publications

    265 citations

  4. Universidade do Porto

    Porto, Portugal

    2 h-index

    6 publications

    351 citations

  5. Imperial College London

    London, United Kingdom

    2 h-index

    2 publications

    317 citations

  6. New York University

    New York, United States

    2 h-index

    2 publications

    714 citations

  7. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    4 publications

    745 citations

  8. Stanford University

    Stanford, United States

    2 h-index

    2 publications

    46 citations

1–8 of 46

Venues

  1. Journal of Marketing Research

    4 publications · 593 citations

    4

    h-index

  2. Journal of Marketing

    JM · 3 publications · 662 citations

    3

    h-index

  3. Marketing Science

    3 publications · 194 citations

    3

    h-index

  4. European Journal of Operational Research

    2 publications · 102 citations

    2

    h-index

  5. Management Science

    2 publications · 744 citations

    2

    h-index

1–5