The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view - Concepedia

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The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

492

Citations

86

References

2008

Year

Prithwiraj Nath, Nachiappan Subramanian, Ramakrishnan Ramanathan

Industrial Marketing Management

Resource-based ViewDiversification StrategyFirm PerformanceCorporate StrategyOperations CapabilityManagementBusinessBusiness StrategyStrategyStrategic ManagementMarketingDynamic CapabilityCompetitive AdvantageMarketing Capability

References

	Year	Citations

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