Prithwiraj Nath

Role of electronic trust in online retailing

Avinandan Mukherjee, Prithwiraj Nath · European Journal of Marketing · 2007 · 546 citations

Customer Satisfaction, Electronic Trust, Digital Marketing +16

The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

Prithwiraj Nath, Nachiappan Subramanian, Ramakrishnan Ramanathan · Industrial Marketing Management · 2008 · 492 citations

Resource-based View, Diversification Strategy, Firm Performance +11

Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability

Wantao Yu, Ramakrishnan Ramanathan, Prithwiraj Nath · Technological Forecasting and Social Change · 2016 · 291 citations · Full text

Environmental Performance, Green Marketing, Organization-environment Relationship +12

Impact of environmental regulations on innovation and performance in the UK industrial sector

Ramakrishnan Ramanathan, Andrew P. Black, Prithwiraj Nath et al. · Management Decision · 2010 · 226 citations

Environmental Performance, Engineering, Environmental Law +18

The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

Wantao Yu, Ramakrishnan Ramanathan, Prithwiraj Nath · Industrial Marketing Management · 2013 · 143 citations · Full text

Customer Satisfaction, Resource-based View, Firm Performance +12