Concepedia
Statistics
Publications
34
Citations
2.4K
H-Index
22
Active since
1996
Affiliations
Montclair State University(Current)
Clayton State University
Rutgers Sexual and Reproductive Health and Rights
University System of Georgia
Aston University
Avinandan Mukherjee is an author at Montclair State University specializing in business, marketing, and customer satisfaction.
Publications per year
1996–2020
Role of electronic trust in online retailing
Avinandan Mukherjee, Prithwiraj Nath · European Journal of Marketing · 2007 · 557 citations
Business, Marketing, Customer Relationship Management +10
The relative influence of organisational commitment and job satisfaction on service quality of customer‐contact employees in banking call centres
Neeru Malhotra, Avinandan Mukherjee · Journal of Services Marketing · 2004 · 301 citations
Business, Human Resource Management, Marketing +8
Does role clarity explain employee‐perceived service quality?
Avinandan Mukherjee, Neeru Malhotra · International Journal of Service Industry Management · 2006 · 216 citations
Management, Human Resource Management, Organizational Behavior +9
Performance benchmarking and strategic homogeneity of Indian banks
Avinandan Mukherjee, Prithwiraj Nath, Manabendra Nath Pal · International Journal of Bank Marketing · 2002 · 127 citations
Business, Strategic Management, Strategy +17
Why do consumers recycle? A holistic perspective encompassing moral considerations, affective responses, and self‐interest motives
Naz Onel, Avinandan Mukherjee · Psychology and Marketing · 2017 · 120 citations
Business, Marketing, Social Psychology +16
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