Concepedia

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Morris B. Holbrook, Robert M. Schindler

Journal of Business Research · 1996 · 208 citations · 43 references

DOI

Concepts

References

43

Harvard Business Review

J. Scott Armstrong, David M. Georgoff · International Journal of Forecasting · 1988 · 18.2K citations

Advances in Consumer Research

John F. Sherry, Brian Sternthal · 1992 · 2.9K citations

, , +11

Yearning for Yesterday: A Sociology of Nostalgia.

Gary Alan Fine, Fred Davis · Contemporary Sociology A Journal of Reviews · 1980 · 1.5K citations

, , +2

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Russell W. Belk, Grant McCracken · Journal of Marketing · 1989 · 1.1K citations

, , +13

Generations and Collective Memories

Howard Schuman, Jacqueline Scott · American Sociological Review · 1989 · 1K citations

, , +4