Concepedia

Predispositions and the Comparative Effectiveness of Rational, Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products

John Holmes, Kenneth E. Crocker

Journal of the Academy of Marketing Science · 1987 · 92 citations · 17 references

DOI

Concepts

References

17

Levels of processing: A framework for memory research

Fergus I. M. Craik, Robert S. Lockhart · Journal of Verbal Learning and Verbal Behavior · 1972 · 9.5K citations

, , +12

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

, , +14

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

, , +9

An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

, , +14

Risk Taking and Information Handling in Consumer Behavior

Donald F. Blankertz, Donald F. Cox · Journal of Marketing Research · 1969 · 1.4K citations

, , +16