Concepedia

Empathic Appeals

Empathic Appeals is a rhetorical strategy within the category of emotional appeals that specifically invokes shared feelings, experiences, or compassion to establish psychological connection and persuade an audience by aligning with their emotional perspective.

49

Publications

4.8K

Citations

114

Authors

64

Institutions

Publications per year

2017–2026

16

Parents

Publications

49

Sympathy and Empathy: Emotional Responses to Advertising Dramas

Jennifer Edson Escalas, Barbara B. Stern · Journal of Consumer Research · 2003 · 597 citations

, , +16

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Jennifer Aaker, Patti Williams · Journal of Consumer Research · 1998 · 555 citations

, , +16

Guilt and giving: A process model of empathy and efficacy

Debra Z. Basil, Nancy M. Ridgway, Michael D. Basil · Psychology and Marketing · 2007 · 375 citations · Full text

, , +17

The Extended Parallel Process Model

Lucy Popova · Health Education & Behavior · 2011 · 353 citations

, , +13

This Story Is Not for Everyone: Transportability and Narrative Persuasion

Philip J. Mazzocco, Melanie C. Green, Jo A. Sasota et al. · Social Psychological and Personality Science · 2010 · 271 citations

, , +15

1–5 of 49

Authors

114

  1. LS
    Lijiang Shen

    Pennsylvania State University, United States

    4 publications · 420 citations

    4

    h-index

  2. JH
    John Holmes

    The University of Queensland, Australia

    2 publications · 191 citations

    2

    h-index

  3. JA
    Jennifer Aaker

    Stanford University, United States

    2 publications · 606 citations

    2

    h-index

  4. PW
    Patti Williams

    University of Pennsylvania, United States

    2 publications · 606 citations

    2

    h-index

  5. KE
    Kenneth E. Crocker

    Bowling Green State University, United States

    2 publications · 191 citations

    2

    h-index

1–5 of 114

Institutions

64

  1. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    69 citations

  2. Stanford University

    Stanford, United States

    2 h-index

    2 publications

    159 citations

  3. The Ohio State University

    Columbus, United States

    2 h-index

    2 publications

    285 citations

  4. University of Alabama

    Tuscaloosa, United States

    2 h-index

    3 publications

    433 citations

  5. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    351 citations

  6. Bowling Green State University

    Bowling Green, United States

    2 h-index

    4 publications

    382 citations

  7. University of Kansas

    Lawrence, United States

    2 h-index

    4 publications

    582 citations

  8. George Mason University

    Fairfax, United States

    1 h-index

    1 publications

    14 citations

1–8 of 64

Venues

  1. Journal of Consumer Research

    JCR · 3 publications · 1.4K citations

    3

    h-index

  2. Journal of the Academy of Marketing Science

    2 publications · 191 citations

    2

    h-index

  3. Health Communication

    2 publications · 155 citations

    2

    h-index

  4. PubMed

    Repository · 2 publications · 35 citations

    2

    h-index

  5. Journal of Health Communication

    2 publications · 53 citations

    2

    h-index

1–5