Concepedia
Statistics
Publications
9
Citations
463
H-Index
Active since
1985
Affiliations
Bowling Green State University(Current)
Virginia Tech
Kenneth E. Crocker is an author at Bowling Green State University specializing in business, advertising, and persuasion.
Publications per year
1985–1989
An empirical analysis of spokesperson characteristics on advertisement and product evaluations
Susan M. Petroshius, Kenneth E. Crocker · Journal of the Academy of Marketing Science · 1989 · 139 citations
Business, Marketing, Marketing Management +14
Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products
John Holmes, Kenneth E. Crocker · Journal of the Academy of Marketing Science · 1987 · 99 citations
Social Sciences, Marketing, Psychology +11
Predispositions and the Comparative Effectiveness of Rational, Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products
John Holmes, Kenneth E. Crocker · Journal of the Academy of Marketing Science · 1987 · 92 citations
The Influence of the Amount and Type of Information on Individuals' Perception of Legal Services
Kenneth E. Crocker · Journal of the Academy of Marketing Science · 1986 · 38 citations
Social Sciences, Social Psychology, Legal Reasoning +8
The influence of the amount and type of information on individuals’ perception of legal services
Kenneth E. Crocker · Journal of the Academy of Marketing Science · 1986 · 34 citations
Law, Jurisprudence, Legal Reasoning +9
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