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Business, Marketing, Marketing Management +14

The C-OAR-SE procedure for scale development in marketing

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Education, Marketing, Marketing Management +5

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

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Business, Marketing, Marketing Management +10

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Business, Business Economics, Economics +8

The market for virtue: the potential and limits of corporate social responsibility

Choice Reviews Online · 2006 · 1.4K citations

Management, Corporate Governance, Strategic Management +12