A model of customer-based brand equity and its application to multiple destinations

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Principles and Practice of Structural Equation Modeling

Nassim Tabri, Corinna M. Elliott · Canadian Graduate Journal of Sociology and Criminology · 2012 · 26.1K citations · Full text

Social Sciences, Educational Measurement, Psychometrics +9

Statistical Analysis With Missing Data

Maureen Lahiff, Roderick J. A. Little, Donald B. Rubin · Journal of the American Statistical Association · 1989 · 17.5K citations

Natural Sciences, Biostatistics, Mathematics +12

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15