Food Quality and Preference · 2005 · 13 citations · 10 references
AgricultureMarketingNutritionConsumer BehaviorDietary AssessmentHuman NutritionConsumer Food ChoiceConsumer TheoryFood ChoicesSampling TechniquesSampling TheorySurvey SamplingConsumer SurveysCross-sectional Food SurveysNational Nutrition SurveysSnack Consumption PatternsSurvey Nonresponse Bias
10
Marketing Research: An Applied Orientation
Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations
Principles of Marketing Research
James W. Gentry, Richard P. Bagozzi · Journal of Marketing Research · 1995 · 787 citations
Research for Marketing Decisions
Russell W. Belk, Paul E. Green, Donald S. Tull · Journal of Marketing Research · 1978 · 611 citations
Research for Marketing Decisions
Bruce L. Stern, Paul E. Green, Donald S. Tull et al. · Journal of Marketing Research · 1989 · 309 citations
Sensory evaluation guide for testing food and beverage products
Ift · Food technology · 1981 · 271 citations