Journal of Business Research · 1997 · 25 citations · 17 references
BusinessMarketingMarketing ManagementPharmaceutical ManufacturingRelationship MarketingStrategic MarketingBrand LoyaltyCustomer EngagementCustomer LoyaltyDrug PromotionPharmaceutical DistributionPharmaceutical MarketingPharmaceutical Brand ManagementPharmaceutical BrandingPharmaceutical MarketsPharmaceutical Pricing Strategy
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter · 1980 · 16.8K citations
Judgment Under Uncertainty: Heuristics and Biases.
Glenn Shafer, Daniel Kahnerman, Paul Slovic et al. · Journal of the American Statistical Association · 1984 · 5.7K citations