Pharmaceutical Branding

Pharmaceutical Branding is a strategic marketing construct that distinguishes proprietary drug products through name, design, and promotional identity within the healthcare marketplace, differentiating them from generic counterparts and influencing prescriber and consumer choice.

164

Publications

7.5K

Citations

361

Authors

223

Institutions

Publications per year

2017–2026

Parents

Drug Advertising

Publications

164

Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act

Henry G. Grabowski, John M. Vernon · The Journal of Law and Economics · 1992 · 601 citations · Full text

Business, Marketing, Marketing Management +14

Pharmacies, self-medication and pharmaceutical marketing in Bombay, India

Vinay R. Kamat, Mark Nichter · Social Science & Medicine · 1998 · 340 citations

Pharmacy, Community Pharmacy, Pharmacy Practice +12

Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals

Mark A. Hurwitz, Richard E. Caves · The Journal of Law and Economics · 1988 · 265 citations

Business, Marketing, Marketing Management +14

Strategic Pricing of New Pharmaceuticals

Zhanni Lu, William S. Comanor · The Review of Economics and Statistics · 1998 · 251 citations

Management, Marketing Management, Pharmaceutical Policy +16

Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry

Fiona M. Scott Morton · International Journal of Industrial Organization · 2000 · 241 citations

Law, Pharmaceutical Policy, Pharmaceutical Regulation +13

1–5 of 164

Authors

361

SN
Shamindra Nath Sanyal
University of Engineering & Management, India
3 publications · 91 citations
3
h-index
PS
Philip Stern
University of South Australia, Australia
3 publications · 85 citations
3
h-index
SK
Saroj Kumar Datta
Mody University of Science and Technology, India
3 publications · 91 citations
3
h-index
TI
Toshiaki Iizuka
The University of Tokyo, Japan
2 publications · 103 citations
2
h-index
MA
Mohamed Azmi Hassali
Universiti Sains Malaysia, Malaysia
2 publications · 59 citations
2
h-index

1–5 of 361

Institutions

223

1–8 of 223

Venues

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
15 publications · 284 citations
13
h-index
International Journal of Pharmaceutical and Healthcare Marketing
9 publications · 180 citations
9
h-index
PubMed
Repository · 8 publications · 193 citations
8
h-index
Choice Reviews Online
CRO · 4 publications · 156 citations
4
h-index
New England Journal of Medicine
NEJM · 4 publications · 386 citations
4
h-index

1–5