Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Aspirin: The Remarkable Story of a Wonder Drug

John Lidstone · 2005 · 123 citations

Medicine, Pharmacology, Pharmacotherapy +7

The effect of perceived value and overall satisfaction on loyalty: A study among dental patients

Albert Caruana, Noel Fenech · 2005 · 92 citations

Business, Marketing, Marketing Management +10

Ethical corporate social responsibility (CSR) and the pharmaceutical industry: A happy couple?

Alexander K. Nussbaum · 2009 · 68 citations

Management, Pharmaceutical Policy, Sustainability Management +16

Building brand equity

M C Campbell · 2002 · 67 citations

Business, Marketing, Marketing Management +11

Performance companies

R Deshpandé · 2002 · 64 citations

Management, International Business, International Management +13