Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry

Entry and Competition in Concentrated Markets

Timothy F. Bresnahan, Peter Reiss · Journal of Political Economy · 1991 · 1.5K citations

Entry, Capacity, Investment and Oligopolistic Pricing

A. Michael Spence · The Bell Journal of Economics · 1977 · 1.2K citations

Barrier To Entry, Economics, Oligopolistic Pricing +12

Product differentiation advantages of pioneering brands

Richard Schmalensee · American Economic Review · 1980 · 749 citations

Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act

Henry G. Grabowski, John M. Vernon · The Journal of Law and Economics · 1992 · 596 citations · Full text

Marketing, Pharmaceutical Practice, Management +8

Entry in Monopoly Markets

Timothy F. Bresnahan, Peter Reiss · The Review of Economic Studies · 1990 · 537 citations

Equilibrium Strategies, Market Equilibrium, Game Theory +17