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The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1956 · 17.5K citations

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The magical number seven, plus or minus two: Some limits on our capacity for processing information.

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The Psychology of Attitudes

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Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12