Journal of Marketing Research · 1997 · 7.2K citations · 0 references
Social SciencesPsychologySocial PsychologyCognitive PsychologyPsychometricsSocial CognitionAttitude ChangeImpression FormationPerspective TakingPropositional AttitudesSocial JudgmentSocial ReasoningAttitude Change MeasurementAttitude MeasurementsAttitude Scale DevelopmentAttitude StructuresAttitude Toward BehaviorAttitude Toward The BehaviorAttitude-behavior LinkAttitudes Toward Social Groups
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.