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The Psychology of Attitudes
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1997
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Modern ResearchBehavioral Decision MakingUnconscious BiasSocial BehaviorSocial PsychologySocial CognitionAttitude TheorySocial SciencesSocial Learning TheoryApplied Social PsychologyMindsetBehavioral InsightAttitude ChangeAttitude DynamicPersuasionPsychologyComprehensive CoverageAttitude Measurement
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.