Journal of Business Ethics · 2013 · 201 citations · 98 references
BusinessMarketingBusiness EthicsConsumer BehaviorConsumer EthicsEthical Consumer BehaviorEthical ConsumptionGreen PurchasingMarketing EthicsSustainability AttitudesConsumer PersonalityDrivers Of Green PurchasingEthical Consumer ChoiceEthical Consumer Decision-makingEthical Purchase Decision-makingEthical Purchasing IntentionsGreen Purchase BehaviorGreen Purchasing Attitudes
98
Cultures and Organizations: Software of the Mind.
Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations