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Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs

Behavioral SciencesConsumer Decision MakingGreen MarketingBehavioral Decision MakingConsumer Ethical BeliefsPerceived EthicalityConsumer PersonalityManagementConsumer ResearchConsumer BehaviorPro-environmental BehaviorGreen Buying IntentionGreen Decision-makingMarketingConsumer Attitude