Concepedia
Statistics
Publications
19
Citations
1.8K
H-Index
16
Active since
1993
Affiliations
National Chung Cheng University(Current)
University of Mississippi
Chiayi Chang Gung Memorial Hospital
Chang Gung University
Feng Chia University
Long-Chuan Lu is an author at National Chung Cheng University specializing in business, consumer behavior, and marketing.
Publications per year
1993–2024
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
Long-Chuan Lu, Wen‐Pin Chang, Hsiu‐Hua Chang · Computers in Human Behavior · 2014 · 418 citations
Business, Marketing, Marketing Management +17
Exploring factors that influence knowledge sharing behavior via weblogs
Tai‐Kuei Yu, Long-Chuan Lu, Tsai-Feng Liu · Computers in Human Behavior · 2009 · 338 citations
Management, Information Systems, Knowledge Management +12
The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study
Long-Chuan Lu, Gregory M. Rose, Jeffrey G. Blodgett · Journal of Business Ethics · 1999 · 213 citations
Management, Marketing, Marketing Management +16
Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs
Long-Chuan Lu, Hsiu‐Hua Chang, Alan L. Chang · Journal of Business Ethics · 2013 · 201 citations
Business, Marketing, Business Ethics +15
Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia
Long-Chuan Lu, Chia-Ju Lu · Journal of Business Ethics · 2009 · 169 citations
Humanities, Philosophy, Consumer Behavior +15
1–5 of 19