Consumers’ Willingness to Pay for Non-pirated Software

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Christian Homburg, Nicole Koschate, Wayne D. Hoyer · Journal of Marketing · 2005 · 1.2K citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +18

Consumer Rankings of Risk Reduction Methods

Ted Roselius · Journal of Marketing · 1971 · 1.1K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch, Bernd Skiera · Journal of Marketing Research · 2002 · 705 citations

Customer Satisfaction, Consumer Economics, Behavioral Decision Making +23

Consumers' willingness to pay for organic food

Athanasios Krystallis, George Chryssohoidis · British Food Journal · 2005 · 652 citations

Consumer Uncertainty, Agricultural Economics, Consumer Research +19

The Role of Risk in Consumer Behavior

James W. Taylor · Journal of Marketing · 1974 · 645 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20