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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

An Integrative Model Of Organizational Trust

Roger C. Mayer, James H. Davis, F. David Schoorman · Academy of Management Review · 1995 · 14.2K citations

Management, Organization Studies, Organizational Behavior +14

The economic institutions of capitalism firms, markets, relational contracting

Oliver E. Williamson · 1987 · 7.3K citations

Business, Economics, Contract Theory +15