Concepedia

Larry D. Compeau

LD

13

Publications

1.1K

Citations

12

H-Index

1992

Active since

Affiliations

Clarkson University(Current)

University of Miami

Larry D. Compeau is an author at Clarkson University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchEconomicsConsumer BehaviorBusinessAdvertisingConsumer UncertaintyInteractive MarketingConsumer Decision Making

Publications per year

1992–2015

13

Publications

13

The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships

Carolyn Y. Nicholson, Larry D. Compeau, Rajesh Sethi · Journal of the Academy of Marketing Science · 2001 · 492 citations

Behavioral Decision Making, Social Psychology, Interpersonal Liking +16

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal · Journal of Public Policy & Marketing · 1998 · 178 citations

Economics, Consumer Decision Making, Advertising +13

Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality

Larry D. Compeau, Dhruv Grewal, Kent B. Monroe · Journal of Business Research · 1998 · 109 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +26

Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers

Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau et al. · Journal of Retailing · 2012 · 92 citations

New Technologies, Dynamic Pricing, Price Formation +8

Comparative Price Advertising: Informative or Deceptive?

Dhruv Grewal, Larry D. Compeau · Journal of Public Policy & Marketing · 1992 · 67 citations

Economics, Advertising, Comparative Price Format +11

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