From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.1K citations

Cross-Validatory Choice and Assessment of Statistical Predictions

M. Stone · Journal of the Royal Statistical Society Series B (Statistical Methodology) · 1974 · 10.2K citations

Cross-validation Criterion, Engineering, Behavioral Decision Making +21

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.7K citations

Marketing Analytics, Customer Satisfaction, Interactive Marketing +6

A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study

Wynne W. Chin, Barbara L. Marcolin, Peter R. Newsted · Information Systems Research · 2003 · 6.4K citations

Engineering, Measuring Interaction Effects, Affective Design +26