Concepedia
Statistics
Publications
3
Citations
338
H-Index
Active since
2000
Affiliations
Pacific Lutheran University(Current)
NEOMA Business School
Merlin C. Simpson is an author at Pacific Lutheran University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionTourismCommunicationService QualityConsumer BehaviorHospitality Management
Publications per year
2000–2013
International service variants: airline passenger expectations and perceptions of service quality
Fareena Sultan, Merlin C. Simpson · Journal of Services Marketing · 2000 · 275 citations
Customer Satisfaction, International Management, Service Quality Dimensions +14
From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior
Sven Tuzovic, Merlin C. Simpson, Volker G. Kuppelwieser et al. · Journal of Retailing and Consumer Services · 2013 · 42 citations
Customer Satisfaction, Pricing Policy, Service Research +9
1 + 1 does not always equal value creation: The case of YouTube
Volker G. Kuppelwieser, Merlin C. Simpson, Gabriel Chiummo · Marketing Letters · 2013 · 21 citations
Equal Value Creation, Communication
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