Concepedia

Conceptual framework of within-category brand personality based on consumers’ perception (WCBP-CP): The case of men’s apparel category in South Korea

Eun‐Jung Lee, Eun‐Young Rhee

Journal of Brand Management · 2008 · 21 citations · 45 references

DOI

Concepts

References

45

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

Comparative fit indexes in structural models.

Peter M. Bentler · Psychological Bulletin · 1990 · 23.9K citations

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Basics of Qualitative Research

Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations

, , +9

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

, , +16

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

, , +14