Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes - Concepedia

Concepedia

Publication | Closed Access

Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

89

Citations

145

References

2014

Year

Michael T. Krush, Ravipreet S. Sohi, Amit Saini

Journal of the Academy of Marketing Science

Business Unit OutcomesManagementBusinessBusiness StrategyMarketing ManagementMarketingCompetitive Advantage’ S Influence

References

	Year	Citations

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